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What is Digital Strategy
Digital Strategy Execution

What is Digital Strategy? Digital Business Strategy Importance

It is a foregone conclusion that for businesses to flourish in this day and age, they must include the use

It is a foregone conclusion that for businesses to flourish in this day and age, they must include the use of technology. Having a digital business strategy helps to give guidance to whatever online tactics a business intends to apply to meet its objectives.

Let’s look at what a digital strategy is and why it should matter to businesses.

What is Digital Strategy?

A digital strategy is a plan that businesses use to successfully exploit data assets and technology-centric resources. The goal is to improve business performance through an array of accomplishments including improving operational efficiencies, developing new products, marketing, and connecting with clients.

By successfully leveraging digital resources, a business can create better differential value across various departments and functions. As such, digital strategy becomes a core component of the overall business strategy that guides the actions of the organization.

One of the key aspects of digital strategy is the evaluation of online assets. It is vital to develop a vision as to how these assets can help the business achieve its main goals. This provides inspiration for initiatives that can be pursued in order to turn this vision into a reality.

Importance of Having the Right Digital Strategy

To excel in a fast-paced technological environment, every business needs the right digital strategy to implement. Strategy execution consulting services can be hired to run digital strategy for optimum results. The implementation of this ensures that the business can become more competitive. Each business requires a comprehensive yet tailored approach that works best for the particular range of products and services they offer, and the market they are targeting.  The executed strategies will need ongoing adjusting as circumstances change and new technologies emerge.

Let’s now turn to why these tactics matter.

Digital Differentiation

For a business to succeed, it is imperative to be distinguishable from other organizations in the same field. Being able to set your company apart from the rest makes you easily identifiable by existing and potential customers. Online strategies help in cultivating new potential leads while also nurturing current leads. They provide direct channels through which businesses can market their products and develop personalized experiences for clients.

Better Ways to Reach Audience (Customer-Centric Approach)

With over half of the global population now accessing the internet using devices such as smartphones and laptops, it is necessary to build a strong presence here. By targeting platforms that your target market visits, you can more easily connect with potential clients and market to them.

Optimize Performance of All Processes Through Advanced Tools

Achieving greater efficiency and effectiveness in all business processes should be a core goal. By placing emphasis on digital technologies that improve operations and deliver better value to customers, companies are more able to keep up with the competition. From improved productivity speeds through automated manufacturing to immediate responses to client queries from virtual assistants, there is a myriad of ways technology can be leveraged to enhance business performance.

Time and Cost Savings

Digitalization strategies have made it easier and more cost-effective to connect with a broad yet tailored audience. By setting parameters that fit with the target audience, businesses have been able to better market themselves to those with the strongest interest in their products. This is quite a departure from traditional forms of marketing like TV adverts and billboards whose effectiveness was more difficult to quantify. With digital marketing strategies businesses can not only quickly narrow down to suitable target audiences, they can then execute strategies to convert them.

Optimize Results Through Advanced Tools (Better ROI)

Analytics provide an excellent means to track the performance of digital strategies. This in turn makes evaluating the return on this investment (ROI) easier and understand what tactics are most effective and profitable. It also helps guide future changes that will be made to strategy and operations.


Embracing new technologies is the key to business success in today’s economy. Even for those that may find this a daunting task, so many useful online resources and tools help in understanding how to integrate digital resources into their business. Where there may be a knowledge gap, there are also many firms and digital professionals that can be affordably outsourced to help develop digital strategies that are best suited to meeting particular business goals and drive digital acceleration.

Posted by
Sajid Khan

Sajid Khan is the President at MicroAgility and has over three decades of management and consulting experience. He leads the efforts in many projects including operational improvements, cost reduction, and managing growth. Sajid strives to help others succeed and to create opportunities that are sustainable and uplifting for humanity — always guided by the virtues of hard work, quality, and kindness

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